Just Ice Tea vs Tazo Tea · Bay Area shelf head-to-head
Just Ice Tea and Tazo Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Ice Tea is in more Bay Area grocersTazo Tea fields the deeper lineup
Just Ice Tea
Tazo Tea
44
brand power
45
20
products
32
1
categories
2
7
subcategories
9
17
grocers
13
21.2¢
price per fl oz
26.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Ice Tea▭ Tazo Tea
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Ice Tea
no top category Tazo Tea doesn’t also play in.
only Tazo Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Ice Tea · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Ice Tea · Tazo Tea
