Just Ice Tea vs Yogi · Bay Area shelf head-to-head
Just Ice Tea and Yogi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Ice Tea carries more Brand PowerJust Ice Tea is in more Bay Area grocersJust Ice Tea fields the deeper lineup
Just Ice Tea
Yogi
44
brand power
23
20
products
9
1
categories
3
17
grocers
1
$3.48
avg price
$4.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Ice Tea▭ Yogi
Distribution · 30% of score71·4
Y
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Ice Tea
no top category Yogi doesn’t also play in.
only Yogi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Ice Tea · Yogi
