Just Ingredients vs Life Aid Drinks · Bay Area shelf head-to-head
Just Ingredients and Life Aid Drinks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Ingredients carries more Brand PowerLife Aid Drinks is in more Bay Area grocersJust Ingredients fields the deeper lineup
Just Ingredients
Life Aid Drinks
34
brand power
27
13
products
9
7
categories
2
2
grocers
4
$5.64
avg price
$3.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Ingredients▭ Life Aid Drinks
Distribution · 30% of score8·17
L
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Ingredients
only Life Aid Drinks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Ingredients · 1
only Life Aid Drinks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Ingredients · Life Aid Drinks
