Justin's Nut Butter vs Skippy · Bay Area shelf head-to-head
Justin's Nut Butter and Skippy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skippy carries more Brand PowerSkippy is in more Bay Area grocersSkippy fields the deeper lineup
Justin's Nut Butter
Skippy
27
brand power
41
14
products
18
2
categories
2
1
grocers
13
$6.75
avg price
$5.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justin's Nut Butter▭ Skippy
Distribution · 30% of score4·54
J
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justin's Nut Butter
only Skippy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Justin's Nut Butter · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justin's Nut Butter · Skippy
