Justin's vs Muddy Bites · Bay Area shelf head-to-head
Justin's and Muddy Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineup
Justin's
Muddy Bites
54
brand power
24
33
products
5
4
categories
2
7
subcategories
2
18
grocers
8
$2.60
price per fl oz
$2.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justin's▭ Muddy Bites
Distribution · 30% of score75·33
M
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justin's
only Muddy Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justin's · Muddy Bites