Justin's vs Pb2 · Bay Area shelf head-to-head
Justin's and Pb2, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineup
Justin's
Pb2
54
brand power
25
33
products
5
4
categories
1
7
subcategories
2
18
grocers
9
$1.47
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justin's▭ Pb2
Distribution · 30% of score75·38
P
carried in 18 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justin's
only Pb2
no top category Justin's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Justin's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justin's · Pb2
