Justin's vs Peanut Butter & Co. · Bay Area shelf head-to-head
Justin's and Peanut Butter & Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupJustin's sits further up the premium end
Justin's
Peanut Butter & Co.
54
brand power
24
33
products
9
4
categories
1
7
subcategories
1
18
grocers
4
$1.47
price per oz
44.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justin's▭ Peanut Butter & Co.
Distribution · 30% of score75·17
P
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justin's
only Peanut Butter & Co.
no top category Justin's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justin's · Peanut Butter & Co.
