Jyoti Natural Foods vs Progresso · Bay Area shelf head-to-head
Jyoti Natural Foods and Progresso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Progresso carries more Brand PowerProgresso is in more Bay Area grocersProgresso fields the deeper lineup
Jyoti Natural Foods
Progresso
0
brand power
51
2
products
70
1
categories
5
2
subcategories
6
1
grocers
12
$3.79
avg price
$5.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jyoti Natural Foods▭ Progresso
Distribution · 30% of score4·50
J
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jyoti Natural Foods
no top category Progresso doesn’t also play in.
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jyoti Natural Foods · 0
no exclusive doors — everywhere Jyoti Natural Foods is, Progresso is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jyoti Natural Foods · Progresso