K & M vs Tcho · Bay Area shelf head-to-head
K & M and Tcho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho carries more Brand PowerTcho is in more Bay Area grocersTcho fields the deeper lineupK & M sits further up the premium end
K & M
Tcho
19
brand power
47
7
products
29
2
categories
5
2
subcategories
6
1
grocers
17
$6.35
price per fl oz
$4.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ K & M▭ Tcho
Distribution · 30% of score4·71
K
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only K & M
no top category Tcho doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only K & M · 0
no exclusive doors — everywhere K & M is, Tcho is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: K & M · Tcho
