Karen's Naturals vs Mariani · Bay Area shelf head-to-head
Karen's Naturals and Mariani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani is in more Bay Area grocersMariani fields the deeper lineupKaren's Naturals sits further up the premium end
Karen's Naturals
Mariani
34
brand power
35
10
products
17
3
categories
3
8
subcategories
11
4
grocers
6
$7.49
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karen's Naturals▭ Mariani
Distribution · 30% of score17·25
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karen's Naturals
only Mariani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Karen's Naturals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karen's Naturals · Mariani
