Karoun vs Haig's · Bay Area shelf head-to-head
Karoun and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's is in more Bay Area grocersHaig's fields the deeper lineupHaig's sits further up the premium end
Karoun
Haig's
38
brand power
39
8
products
15
4
categories
3
6
subcategories
4
9
grocers
13
57.8¢
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karoun▭ Haig's
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads1 vs 5 SKUs
<1% of shelf
only Karoun
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Karoun · 1
only Haig's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karoun · Haig's