Kate's Real Food vs Zbar · Bay Area shelf head-to-head
Kate's Real Food and Zbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kate's Real Food fields the deeper lineupKate's Real Food sits further up the premium end
Kate's Real Food
Zbar
43
brand power
39
21
products
16
4
categories
3
10
grocers
10
$1.88
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kate's Real Food▭ Zbar
Distribution · 30% of score42·42
Z
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kate's Real Food
only Zbar
no top category Kate's Real Food doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kate's Real Food · 4
only Zbar · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kate's Real Food · Zbar
