Keebler vs Chips Ahoy! · Bay Area shelf head-to-head
Keebler and Chips Ahoy!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chips Ahoy! fields the deeper lineup
Keebler
Chips Ahoy!
39
brand power
39
19
products
22
3
categories
1
10
grocers
10
68.5¢
price per oz
51.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Keebler▭ Chips Ahoy!
Distribution · 30% of score42·42
C
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Keebler
only Chips Ahoy!
no top category Keebler doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Keebler · 2
only Chips Ahoy! · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Keebler · Chips Ahoy!
