Kefir Lab vs Lifeway · Bay Area shelf head-to-head
Kefir Lab and Lifeway, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lifeway carries more Brand PowerLifeway is in more Bay Area grocersLifeway fields the deeper lineupKefir Lab sits further up the premium end
Kefir Lab
Lifeway
39
brand power
66
11
products
42
2
categories
3
9
grocers
15
$1.10
price per fl oz
27.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kefir Lab▭ Lifeway
Distribution · 30% of score38·63
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kefir Lab
only Lifeway
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kefir Lab · 3
only Lifeway · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kefir Lab · Lifeway
