Kellogg's Froot Loops vs General Mills · Bay Area shelf head-to-head
Kellogg's Froot Loops and General Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
General Mills is in more Bay Area grocersGeneral Mills fields the deeper lineup
Kellogg's Froot Loops
General Mills
54
brand power
53
47
products
51
6
categories
4
13
grocers
14
61.7¢
price per oz
70.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Froot Loops▭ General Mills
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Froot Loops
only General Mills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kellogg's Froot Loops · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Froot Loops · General Mills
