Kendall-Jackson vs La Crema · Bay Area shelf head-to-head
Kendall-Jackson and La Crema, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kendall-Jackson is in more Bay Area grocers
Kendall-Jackson
La Crema
20
brand power
16
5
products
3
2
categories
2
4
subcategories
3
3
grocers
2
$16.79
avg price
$22.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kendall-Jackson▭ La Crema
Distribution · 30% of score13·8
K
L
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kendall-Jackson
only La Crema
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kendall-Jackson · 1
only La Crema · 0
no exclusive doors — everywhere La Crema is, Kendall-Jackson is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kendall-Jackson · La Crema
