Kimberley vs Vilux · Bay Area shelf head-to-head
Kimberley and Vilux, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vilux carries more Brand PowerKimberley is in more Bay Area grocersVilux fields the deeper lineupKimberley sits further up the premium end
Kimberley
Vilux
23
brand power
29
4
products
8
2
categories
4
3
subcategories
5
7
grocers
4
94.7¢
price per fl oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kimberley▭ Vilux
Distribution · 30% of score29·17
K
V
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kimberley
no top category Vilux doesn’t also play in.
only Vilux
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kimberley · 4
only Vilux · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kimberley · Vilux
