Kimino vs Moshi · Bay Area shelf head-to-head
Kimino and Moshi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kimino carries more Brand PowerKimino is in more Bay Area grocersKimino fields the deeper lineupKimino sits further up the premium end
Kimino
Moshi
29
brand power
19
15
products
7
2
categories
2
8
grocers
5
46.2¢
price per fl oz
38.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kimino▭ Moshi
Distribution · 30% of score33·21
K
M
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score71·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kimino
no top category Moshi doesn’t also play in.
only Moshi
no top category Kimino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kimino · Moshi
