Kimono Mom's vs Cold Mountain · Bay Area shelf head-to-head
Kimono Mom's and Cold Mountain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cold Mountain carries more Brand PowerCold Mountain is in more Bay Area grocersCold Mountain fields the deeper lineupKimono Mom's sits further up the premium end
Kimono Mom's
Cold Mountain
14
brand power
22
2
products
7
1
categories
2
2
subcategories
3
4
grocers
5
$15.79
avg price
$7.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kimono Mom's▭ Cold Mountain
Distribution · 30% of score17·21
K
C
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kimono Mom's
no top category Cold Mountain doesn’t also play in.
only Cold Mountain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kimono Mom's · 2
only Cold Mountain · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kimono Mom's · Cold Mountain