Kind vs The Granola Guru · Bay Area shelf head-to-head
Kind and The Granola Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupThe Granola Guru sits further up the premium end
Kind
The Granola Guru
65
brand power
42
91
products
12
5
categories
2
17
grocers
14
$1.53
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ The Granola Guru
Distribution · 30% of score71·58
T
carried in 17 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kind
only The Granola Guru
no top category Kind doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kind · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · The Granola Guru
