Kinder's vs Kingsford · Bay Area shelf head-to-head
Kinder's and Kingsford, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Kinder's
Kingsford
60
brand power
15
96
products
4
6
categories
3
15
subcategories
3
14
grocers
3
$7.06
avg price
$5.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Kingsford
Distribution · 30% of score58·13
K
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kinder's
only Kingsford
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Kingsford