Kinder's vs Mayacamas Fine Foods · Bay Area shelf head-to-head
Kinder's and Mayacamas Fine Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupMayacamas Fine Foods sits further up the premium end
Kinder's
Mayacamas Fine Foods
60
brand power
10
96
products
3
6
categories
1
15
subcategories
1
14
grocers
3
$7.06
avg price
$2.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Mayacamas Fine Foods
Distribution · 30% of score58·13
M
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mayacamas Fine Foods
no top category Kinder's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Mayacamas Fine Foods