Kinder's vs Slap Ya Mama · Bay Area shelf head-to-head
Kinder's and Slap Ya Mama, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupSlap Ya Mama sits further up the premium end
Kinder's
Slap Ya Mama
60
brand power
16
96
products
4
6
categories
2
15
subcategories
3
14
grocers
4
95.8¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Slap Ya Mama
Distribution · 30% of score58·17
S
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Slap Ya Mama
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Slap Ya Mama