King Oscar vs Bar Harbor · Bay Area shelf head-to-head
King Oscar and Bar Harbor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bar Harbor carries more Brand PowerBar Harbor is in more Bay Area grocersBar Harbor fields the deeper lineup
King Oscar
Bar Harbor
0
brand power
41
2
products
12
1
categories
4
2
subcategories
5
1
grocers
15
$4.19
avg price
$7.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Oscar▭ Bar Harbor
Distribution · 30% of score4·63
K
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Oscar
no top category Bar Harbor doesn’t also play in.
only Bar Harbor
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only King Oscar · 0
no exclusive doors — everywhere King Oscar is, Bar Harbor is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Oscar · Bar Harbor