King Tut vs Chocolove · Bay Area shelf head-to-head
King Tut and Chocolove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupKing Tut sits further up the premium end
King Tut
Chocolove
22
brand power
52
5
products
63
5
categories
2
5
subcategories
3
1
grocers
18
$8.19
avg price
$5.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Tut▭ Chocolove
Distribution · 30% of score4·75
K
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Tut
only Chocolove
no top category King Tut doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only King Tut · 0
no exclusive doors — everywhere King Tut is, Chocolove is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Tut · Chocolove