Kingsford vs Kinder's · Bay Area shelf head-to-head
Kingsford and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Kingsford
Kinder's
15
brand power
60
4
products
96
3
categories
6
3
subcategories
15
3
grocers
14
$5.11
avg price
$7.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kingsford▭ Kinder's
Distribution · 30% of score13·58
K
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kingsford
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kingsford · 0
no exclusive doors — everywhere Kingsford is, Kinder's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kingsford · Kinder's