Kinzie vs Rufus Teague · Bay Area shelf head-to-head
Kinzie and Rufus Teague, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rufus Teague carries more Brand PowerRufus Teague is in more Bay Area grocersRufus Teague fields the deeper lineupKinzie sits further up the premium end
Kinzie
Rufus Teague
9
brand power
44
2
products
65
1
categories
4
1
subcategories
6
1
grocers
6
$16.49
avg price
$10.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinzie▭ Rufus Teague
Distribution · 30% of score4·25
K
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kinzie
no top category Rufus Teague doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kinzie · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinzie · Rufus Teague