Kit Kat® vs Charles Chocolates · Bay Area shelf head-to-head
Kit Kat® and Charles Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates sits further up the premium end
Kit Kat®
Charles Chocolates
51
brand power
49
28
products
30
4
categories
2
5
subcategories
3
15
grocers
15
$1.33
price per fl oz
$2.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kit Kat®▭ Charles Chocolates
Distribution · 30% of score63·63
K
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kit Kat® · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kit Kat® · Charles Chocolates
