Kit Kat® vs Mars · Bay Area shelf head-to-head
Kit Kat® and Mars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kit Kat® carries more Brand PowerKit Kat® is in more Bay Area grocersKit Kat® fields the deeper lineupMars sits further up the premium end
Kit Kat®
Mars
51
brand power
29
28
products
14
4
categories
1
5
subcategories
2
15
grocers
7
$5.76
avg price
$17.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kit Kat®▭ Mars
Distribution · 30% of score63·29
K
M
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score90·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mars
no top category Kit Kat® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kit Kat® · Mars
