Kit Kat® vs Mounds · Bay Area shelf head-to-head
Kit Kat® and Mounds, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kit Kat® carries more Brand PowerKit Kat® is in more Bay Area grocersKit Kat® fields the deeper lineupKit Kat® sits further up the premium end
Kit Kat®
Mounds
51
brand power
15
28
products
2
4
categories
1
5
subcategories
1
15
grocers
8
$1.33
price per fl oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kit Kat®▭ Mounds
Distribution · 30% of score63·33
K
M
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score90·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mounds
no top category Kit Kat® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kit Kat® · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kit Kat® · Mounds
