Kitchen Garden Farm vs Mi Rancho · Bay Area shelf head-to-head
Kitchen Garden Farm and Mi Rancho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mi Rancho carries more Brand PowerMi Rancho is in more Bay Area grocersKitchen Garden Farm fields the deeper lineupKitchen Garden Farm sits further up the premium end
Kitchen Garden Farm
Mi Rancho
32
brand power
51
45
products
22
2
categories
3
2
subcategories
5
1
grocers
17
$1.32
price per oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kitchen Garden Farm▭ Mi Rancho
Distribution · 30% of score4·71
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kitchen Garden Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kitchen Garden Farm · 0
no exclusive doors — everywhere Kitchen Garden Farm is, Mi Rancho is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kitchen Garden Farm · Mi Rancho
