Kitchen Garden Farm vs Mother's · Bay Area shelf head-to-head
Kitchen Garden Farm and Mother's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kitchen Garden Farm carries more Brand PowerMother's is in more Bay Area grocersKitchen Garden Farm fields the deeper lineupKitchen Garden Farm sits further up the premium end
Kitchen Garden Farm
Mother's
32
brand power
27
45
products
5
2
categories
3
2
subcategories
4
1
grocers
7
$1.32
price per oz
67.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kitchen Garden Farm▭ Mother's
Distribution · 30% of score4·29
M
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kitchen Garden Farm
only Mother's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kitchen Garden Farm · 0
no exclusive doors — everywhere Kitchen Garden Farm is, Mother's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kitchen Garden Farm · Mother's