Kitsch vs Acure · Bay Area shelf head-to-head
Kitsch and Acure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure carries more Brand PowerAcure is in more Bay Area grocersAcure fields the deeper lineup
Kitsch
Acure
24
brand power
43
10
products
26
1
categories
3
3
subcategories
12
1
grocers
5
$1.30
price per fl oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kitsch▭ Acure
Distribution · 30% of score4·21
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kitsch
no top category Acure doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kitsch · 0
no exclusive doors — everywhere Kitsch is, Acure is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kitsch · Acure
