Knorr vs Better Than Bouillon · Bay Area shelf head-to-head
Knorr and Better Than Bouillon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Better Than Bouillon carries more Brand PowerBetter Than Bouillon is in more Bay Area grocersKnorr fields the deeper lineupBetter Than Bouillon sits further up the premium end
Knorr
Better Than Bouillon
54
brand power
63
39
products
21
5
categories
1
6
subcategories
1
13
grocers
19
$1.93
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knorr▭ Better Than Bouillon
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Knorr
only Better Than Bouillon
no top category Knorr doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Knorr · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knorr · Better Than Bouillon
