Knorr vs Lentiful · Bay Area shelf head-to-head
Knorr and Lentiful, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineupLentiful sits further up the premium end
Knorr
Lentiful
54
brand power
23
39
products
6
5
categories
3
6
subcategories
4
13
grocers
2
$1.93
price per oz
$2.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knorr▭ Lentiful
Distribution · 30% of score54·8
L
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Knorr
only Lentiful
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knorr · Lentiful