Knorr vs The Organic Gourmet · Bay Area shelf head-to-head
Knorr and The Organic Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineup
Knorr
The Organic Gourmet
54
brand power
0
39
products
2
5
categories
1
6
subcategories
1
13
grocers
1
$2.91
avg price
$4.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knorr▭ The Organic Gourmet
Distribution · 30% of score54·4
T
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Knorr
only The Organic Gourmet
no top category Knorr doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knorr · The Organic Gourmet