Koda Farms vs Lotus Foods · Bay Area shelf head-to-head
Koda Farms and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineup
Koda Farms
Lotus Foods
26
brand power
54
7
products
28
3
categories
4
4
subcategories
9
7
grocers
17
31.6¢
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koda Farms▭ Lotus Foods
Distribution · 30% of score29·71
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koda Farms
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Koda Farms · 0
no exclusive doors — everywhere Koda Farms is, Lotus Foods is too.
only Lotus Foods · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koda Farms · Lotus Foods
