Kodiak vs Martha White · Bay Area shelf head-to-head
Kodiak and Martha White, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineup
Kodiak
Martha White
61
brand power
12
37
products
3
8
categories
1
9
subcategories
1
16
grocers
1
$8.69
avg price
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kodiak▭ Martha White
Distribution · 30% of score67·4
M
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kodiak
only Martha White
no top category Kodiak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kodiak · Martha White