Kodiak vs Van's Foods · Bay Area shelf head-to-head
Kodiak and Van's Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineupKodiak sits further up the premium end
Kodiak
Van's Foods
61
brand power
31
37
products
7
8
categories
2
9
subcategories
2
16
grocers
12
$1.06
price per item
98.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kodiak▭ Van's Foods
Distribution · 30% of score67·50
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Breakfast5 vs 2 SKUs
5% of shelf
only Van's Foods
no top category Kodiak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kodiak · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kodiak · Van's Foods
