Koia vs Pure Genius · Bay Area shelf head-to-head
Koia and Pure Genius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersKoia fields the deeper lineup
Koia
Pure Genius
54
brand power
13
26
products
3
4
categories
2
15
grocers
1
$5.00
avg price
$18.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koia▭ Pure Genius
Distribution · 30% of score63·4
P
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koia
only Pure Genius
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koia · Pure Genius
