Koia vs Remedy Organics · Bay Area shelf head-to-head
Koia and Remedy Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersKoia fields the deeper lineupRemedy Organics sits further up the premium end
Koia
Remedy Organics
54
brand power
39
26
products
18
4
categories
2
15
grocers
9
43.0¢
price per fl oz
57.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koia▭ Remedy Organics
Distribution · 30% of score63·38
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koia
only Remedy Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koia · Remedy Organics
