Kool-aid vs Tropicana · Bay Area shelf head-to-head
Kool-aid and Tropicana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tropicana carries more Brand PowerTropicana is in more Bay Area grocersTropicana fields the deeper lineup
Kool-aid
Tropicana
26
brand power
43
9
products
25
3
categories
2
4
subcategories
4
4
grocers
12
6.2¢
price per fl oz
12.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kool-aid▭ Tropicana
Distribution · 30% of score17·50
K
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kool-aid
only Tropicana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kool-aid · 0
no exclusive doors — everywhere Kool-aid is, Tropicana is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kool-aid · Tropicana
