Kotobuki vs Celestial Seasonings · Bay Area shelf head-to-head
Kotobuki and Celestial Seasonings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celestial Seasonings carries more Brand PowerCelestial Seasonings is in more Bay Area grocersCelestial Seasonings fields the deeper lineup
Kotobuki
Celestial Seasonings
23
brand power
48
5
products
41
4
categories
1
4
subcategories
5
2
grocers
15
$5.01
avg price
$5.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kotobuki▭ Celestial Seasonings
Distribution · 30% of score8·63
K
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kotobuki
only Celestial Seasonings
no top category Kotobuki doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kotobuki · 0
no exclusive doors — everywhere Kotobuki is, Celestial Seasonings is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kotobuki · Celestial Seasonings