Krinos vs International Gourmet · Bay Area shelf head-to-head
Krinos and International Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
International Gourmet carries more Brand PowerKrinos is in more Bay Area grocersInternational Gourmet fields the deeper lineup
Krinos
International Gourmet
24
brand power
32
7
products
11
3
categories
5
2
grocers
1
$12.23
avg price
$9.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Krinos▭ International Gourmet
Distribution · 30% of score8·4
K
I
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Krinos
only International Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Krinos · 2
only International Gourmet · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Krinos · International Gourmet
