Lärabar vs Thunderbird · Bay Area shelf head-to-head
Lärabar and Thunderbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lärabar carries more Brand PowerLärabar is in more Bay Area grocersLärabar fields the deeper lineupThunderbird sits further up the premium end
Lärabar
Thunderbird
53
brand power
18
35
products
5
3
categories
2
14
grocers
3
$1.63
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lärabar▭ Thunderbird
Distribution · 30% of score58·13
T
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lärabar
only Thunderbird
no top category Lärabar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lärabar · Thunderbird
