Lärabar vs Zbar · Bay Area shelf head-to-head
Lärabar and Zbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lärabar carries more Brand PowerLärabar is in more Bay Area grocersLärabar fields the deeper lineup
Lärabar
Zbar
53
brand power
39
35
products
16
3
categories
3
14
grocers
10
$1.63
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lärabar▭ Zbar
Distribution · 30% of score58·42
Z
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lärabar
only Zbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lärabar · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lärabar · Zbar
