La Boulangere vs Artesano · Bay Area shelf head-to-head
La Boulangere and Artesano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artesano carries more Brand PowerArtesano is in more Bay Area grocersArtesano fields the deeper lineup
La Boulangere
Artesano
15
brand power
40
4
products
14
2
categories
2
3
subcategories
8
1
grocers
11
$9.44
avg price
$6.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Boulangere▭ Artesano
Distribution · 30% of score4·46
L
A
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Boulangere
only Artesano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Boulangere · 0
no exclusive doors — everywhere La Boulangere is, Artesano is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Boulangere · Artesano
