La Colombe vs Little Green Cyclo · Bay Area shelf head-to-head
La Colombe and Little Green Cyclo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Colombe carries more Brand PowerLa Colombe is in more Bay Area grocersLa Colombe fields the deeper lineupLittle Green Cyclo sits further up the premium end
La Colombe
Little Green Cyclo
45
brand power
24
25
products
6
2
categories
2
11
grocers
5
$1.65
price per fl oz
76.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Colombe▭ Little Green Cyclo
Distribution · 30% of score46·21
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Colombe
only Little Green Cyclo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Colombe · Little Green Cyclo
