La Colombe vs Pop & Bottle · Bay Area shelf head-to-head
La Colombe and Pop & Bottle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop & Bottle carries more Brand PowerPop & Bottle is in more Bay Area grocersLa Colombe fields the deeper lineupPop & Bottle sits further up the premium end
La Colombe
Pop & Bottle
45
brand power
51
25
products
21
2
categories
3
2
subcategories
4
11
grocers
17
$1.65
price per fl oz
48.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Colombe▭ Pop & Bottle
Distribution · 30% of score46·71
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Colombe
no top category Pop & Bottle doesn’t also play in.
only Pop & Bottle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Colombe · 1
only Pop & Bottle · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Colombe · Pop & Bottle
