La Colombe vs Rise Brewing Co. · Bay Area shelf head-to-head
La Colombe and Rise Brewing Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Colombe carries more Brand PowerLa Colombe is in more Bay Area grocersLa Colombe fields the deeper lineupRise Brewing Co. sits further up the premium end
La Colombe
Rise Brewing Co.
45
brand power
12
25
products
5
2
categories
2
11
grocers
6
$1.65
price per fl oz
62.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Colombe▭ Rise Brewing Co.
Distribution · 30% of score46·25
R
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Colombe
only Rise Brewing Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Colombe · Rise Brewing Co.
